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「整合行銷」與「整合媒體預算」的不同 » MR JAMIE
網路與數位帶來的是「Owned Media」與「Earned Media」的下放，因此以往圍繞著「Paid Media」打轉的行銷邏輯，必須徹底被改寫。所以要「整合」的，不只有 Paid Media 預算而已，企業的其他活動 — 願景、任務、研發、業務、客戶服務，通通必須要在這個過程中與行銷再次融合在一起。 舉例來說，當企業中的 1,000 個同仁，每天都在 Facebook 上與 300...
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人人都是 Marketing — Facebook 工程師在網誌上大喊「我討厭在這裡上班」 » MR JAMIE
人人都是 Marketing — Facebook 工程師在網誌上大喊「我討厭在這裡上班」 » MR JAMIE.
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MR JAMIE : 歡迎來到「內容行銷」時代
MR JAMIE : 歡迎來到「內容行銷」時代. 這並不是網路的問題，而是消費者行為的改變。很久很久以前，電視只有三台，很多人家裡甚至連遙控器都沒有，因此那時的消費者被訓練了看 15 分鐘節目，搭配 5 分鐘廣告的收視習慣。但到了網路化的現代，年輕人從小活在...
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MR JAMIE : Facebook 的廣告巨擘之路
MR JAMIE : Facebook 的廣告巨擘之路. Original story: A Facebook of the Future: Mark Zuckerberg and Sheryl Sandberg Show Us Their New Content, New Algorithms, and New Alliances | Vanity Fair. ~ digital ad...
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A Beginners Guide to Content Marketing | Social Media Today
A Beginners Guide to Content Marketing | Social Media Today.
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Hiring a Social Media Agency vs an In-House Person | Social Media Today
Hiring a Social Media Agency vs an In-House Person | Social Media Today.
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